Identity • Brand Guidelines
We create visual identities that clearly represent the character, values, and direction of your brand. From logos and colors to complete communication guidelines, we build a recognizable presence that leaves an impression.
For Milmedika, we worked on a minimal logo iteration through typography changes, with the goal of making the identity feel cleaner and more modern without completely moving away from the existing visual direction. The visual system was applied across everyday communication, promotional materials, and service presentations, giving Milmedika a consistent and recognizable presence at every contact point with patients and clients.
For Herbal Montenegro, we worked on a visual identity that connects the natural character of the brand with a clean and contemporary look. Through a botanical symbol, calm color palette, and carefully selected typography, the brand received a consistent visual system that can be easily applied across packaging, promotional materials, and digital communication.
Verdeeva was created as a sister brand of Herbal Montenegro, with the intention of keeping the same feeling of closeness to nature while introducing a new, fresher, and different visual expression. The task was to make the brand feel independent and recognizable, while still maintaining a connection with Herbal Montenegro through tone, atmosphere, and shared values.
Pure Skin is a natural cosmetics brand for which we developed a visual identity focused on purity, care, and a contemporary look. Through the logo, colors, typography, and supporting elements, we shaped a visual system that feels gentle, simple, and professional, with enough character for the brand to be recognizable.
Mercatura is a brand bringing carefully selected premium products from the world of drinks, food, and gourmet offerings to Montenegro and the Balkans. Our task was to shape an identity and digital presence that follows that idea - elegant enough to communicate exclusivity, but clear enough for the brand to feel reliable, modern, and close to its target audience.
For Rad za moj grad, we created a visual identity that conveys the idea of togetherness, action, and positive change in the local community. Through a recognizable symbol, vibrant color palette, and simple typography, we created a system that can be applied across brochures, promotional materials, and digital communication.
For Gold Security, we worked on refreshing the visual identity and applying it across different formats. The goal was for the brand to keep a serious and reliable character while gaining a more contemporary look and more consistent communication.
The identity was adapted to work equally well across digital channels, uniforms, vehicles, exterior signage, and advertising materials that are important for the company’s everyday presence in the field. These elements help the brand feel recognizable, consistent, and professional in real-world spaces.
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